AI Avatars
Create an avatar, keep a character consistent, and explore how those pieces fit into a content system.
Choose your goal
Use AI avatars in your business
How Businesses Use AI Avatars to Scale Content
Where avatars fit, where they don't, and the workflow behind 22M views.
Explore examples
A library of AI video formats (avatars, faceless, mascots, AI UGC, micro-dramas) with real accounts and the playbook for each.
See the system behind the content
How We Built It: 22M Views in 6 Months
The engine behind 22M views in 6 months, 2K to 400K+ followers, a faceless brand at 100M+ views in a month, and our own account at 3,000 followers in its first month.
See how the engine works
How Our AI Avatar Video Engine Works
8 steps from one recording to every platform, and the learning loop that makes each video better.
Make your first avatar video
Your First AI Avatar in HeyGen
Follow the avatar workflow and use the prompts included in the guide.
Design an AI character for your business
Six decisions for a character your customers see themselves in, with a filled-in example.
Make a mascot for your brand
Turn your customers' objections into villains your brand hero beats, with the scripts and the stack behind our creatine ad.
Make creator-style product videos
An AI presenter shows and explains your product like a creator would, with the 15-second script and the rules for ads.
Make a micro-drama
Turn the conversation your customers keep having into a one-minute film with a cast and real dialogue, with the scripts and the stack behind ours.
Keep a character consistent
The AI Character Reference System
Create reusable character references with the included prompts and walkthrough.
Want this set up for your business?
We turn these workflows into working marketing and sales systems.