Video strategy · Checklist
The BUYER Checklist
Is your video built for browsers or for buyers? Run it through five rows before you post.
Your videos get views. No leads.
You have two kinds of viewers. Browsers watch, like and keep scrolling. Buyers watch and start thinking about working with you. They respond to different things, so a video that is great for one can do nothing for the other.
There are way more browsers than buyers. If you optimize only for views, the leads never come. Decide who you want, then build for them.
Five rows, two audiences
| Row | Browsers like | Buyers like |
|---|---|---|
| Speed and editing | Fast cuts, loud visuals, constant motion | Slower edits, one clear visual per point, visible taste |
| Hook | A big outcome in a short time | A specific problem they already know they have |
| Substance | A list of tips, hacks and tactics | An expert take on something non-obvious |
| Proof | Cars, watches, and screenshots of money | Real numbers and real clients that can be checked |
| Topic | One-click tactics to apply right now | The framework behind the tactic |
Want this done for you?
We script, produce and post videos built for the buyers you want. You just approve.
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The 15-point checklist with a live score. Free, opens instantly.