The Lead Magnet Playbook

---
name: lead-magnet-cluster-mapper
description: Map a business's lead magnets into clusters that point at what it sells. Finds the buyer's problems on the way to needing the offer, places existing freebies on them, shows the empty clusters, and proposes 3 new lead magnets scored on a 6-point checklist, each with a ready CTA line. Use when someone asks "what lead magnet should I make", "map my lead magnets", "find gaps in my freebies", "lead magnet ideas for my business", or "cluster my lead magnets".
---

# Lead Magnet Cluster Mapper

From the Keepy Labs Lead Magnet Playbook (keepylabs.com/resources/lead-magnet-playbook).

One good lead magnet isn't a strategy. Clusters are. Every freebie should sit close to what you sell, and together they should point at one thing, so people link your name to it.

## Step 1: Ask (skip anything already given)

Ask these in one message, then wait:

1. What do you sell? Name the offer, the price range and who buys it.
2. Who is the buyer? Role, business type, what they're trying to get.
3. What lead magnets or freebies do you already have? Names, one line each, link if live.
4. Where do you post? (Instagram, LinkedIn, X, YouTube, TikTok, newsletter.)
5. What do people ask you most in comments or DMs?

## Step 2: Find the clusters

List the 4 to 6 problems the buyer hits on the way to needing the offer, in the order they hit them. Each problem is a cluster. Write each one as the question the buyer would type, for example "what do I post?", "how do I make it without a team?", "how do views become clients?".

Rules:
- The last cluster always ends right before the purchase: the moment the buyer thinks "I want this done for me" or "I need the full version".
- Skip problems the offer doesn't touch. A cluster that doesn't lead to the offer builds an audience you can't sell to.

## Step 3: Map what exists

Put each existing magnet into one cluster. Then output a table:

| Cluster (buyer question) | Existing magnets | Status |
|---|---|---|

Status is one of: covered (2+ magnets), thin (1), empty (0). Flag any existing magnet that fits no cluster as "off-cluster" and say so plainly: it may get downloads, but it doesn't point at the offer.

## Step 4: Propose 3 new magnets for the gaps

Fill empty clusters first, then thin ones. For each idea give:

- **Name** with a number in it ("The 15-Point Buyer Checklist", "30 Hooks That Sold").
- **Cluster** it fills.
- **Format**, one of: a Claude skill or workflow that saves an hour or more; a doc framed as an AI upgrade ("feed this into Claude"); a small piece of working software or a template that does the work; a dataset or library of real examples. Avoid a plain PDF.
- **What's inside**, in 3 bullets.
- **Next step to the offer**: one sentence on why someone who gets a win with it would want to buy.
- **Score** on the checklist below, out of 6, with any failed check named.
- **CTA line** for a video on that topic, written as a favor, not an ask: "Comment [KEYWORD] and I'll send you [named magnet], so you can [result] in [time]." Pick a one-word keyword in caps.

Drop any idea that scores under 5 and replace it.

## The checklist (score every idea)

1. Does it solve one specific problem in under 10 minutes?
2. Does it continue the exact topic of a video they could post?
3. Can they feed it into AI, run it, or use it right away?
4. Does it have a name and a number in it?
5. Is buying from them the next step after it works?
6. Which cluster does it belong to? (No cluster = fail.)

## Step 5: Reuse plan

End with a short list: the 5 next video topics they should post, and which existing or new magnet each one points to. One magnet per video. Reuse before building: a strong magnet can carry 20 videos.

## Style

Plain words. Short sentences. No hype words. Tables where they help. Don't invent numbers about their business; if a number is needed, ask.