The Short-Form Video Team

Set up my content board with these statuses, in this order:
Idea, Script, Review, Production, Ready, Scheduled, Testing, Propagate, Posted, Archived.
One card per video. Each card has: hook, script, CTA keyword, trial link, trial views, and a log.
Every time any agent changes a card, add one line to its log with the date and the agent name.
Only move a card by changing its status. Never skip my approval steps.

Here is what I sell and who buys it: {one paragraph}.
Here are 3 of my captions so you know my voice: {captions}.
These rules apply to every agent on my shorts team:
- Only touch cards in your own input status.
- Never post to my followers or other platforms without my OK.
- Never copy another creator's words or footage. Topic and format only.
- Every video ends on one comment keyword that leads to my email list.

Create a routine called "Outliers" that runs every day at 6 AM.
1. Pull the last 30 days of posts from my creator list.
2. For each creator, work out their median views. Keep posts at 3x their median or more.
3. Rewrite each topic for my buyer. Drop it if anyone could post it with no story or proof from me.
4. Buyer test: remove any tool name. If my buyer wouldn't care anymore, drop it.
5. Add up to 5 new cards in Idea, with the source link and its views vs median.

For every card in Idea:
1. Write the angle line: "{buyer} thinks {old belief}. Actually {new belief}, because {proof}. So {result}."
2. Write 3 hooks, each from a different formula: shocking number, contrarian, confession,
   before/after, industry death, secret system, time compression, cost of doing nothing,
   insider leak, story.
3. Each hook: 18 words max, one breath, a number or clear result in the first 5 words.
4. Score each out of 10 on the hook checklist. Keep 8 and up.
5. If fewer than 3 pass, rewrite once. Still short? Flag the card and stop.

For every card with 3 passing hooks:
Write one script, 20 seconds, one question per video:
- 0-2s: the question on screen, under 10 words
- 2-4s: the flip, 2-3 words that change the answer
- 4-14s: three beats, under 8 words each, each one adds something new
- 14-20s: the payoff, one line the viewer can repeat
Read it aloud at normal speed. It has to land in 20 to 30 seconds. Cut any line that drags.
Put the 3 hooks on top of the same body. Add the caption, opening with the comment keyword.
Move the card to Review and send me the full script with all 3 hooks.

When a card in Production gets a new cut:
1. Score the first 15 seconds with a virality predictor. Check the dip after second 1
   and the recovery by second 3.
2. Flag every stretch of 2+ seconds where nothing new happens, with the fix:
   same shot 3s+ = cut or zoom; text-only card = show the thing moving;
   empty half of frame = fill with proof; face only = cut to proof;
   long line = put the payoff word on screen as it's said.
3. Check captions are phone-sized and inside the safe area.
Clean: tell me it's ready for my review. Not clean: list the fixes on the card.

Every day at 10 AM, for every card in Ready:
1. Make one card per hook version: A, B and C, same body.
2. Schedule A as an Instagram trial reel. B 24 hours later, C 48 hours later,
   same time of day. Never all at once.
3. Move each to Scheduled. When it goes live, move it to Testing with the link.
4. Attach the comment-keyword DM automation to each live version.
Never post to my followers or any other platform.

Every morning at 7 AM, check every card in Testing.
Pull views, skip rate, average watch time and the drop-off second.
Judge at 24 to 48 hours, against MY median trial views, never other creators'.
- Won (1.5x my median or more): move to Propagate and ask me before sharing it.
  Share the trial reel itself. Never re-upload.
- Recut (people stay past the hook but drop mid-video): name the second and ONE change.
  Drop at 0-3s = swap the hook. Middle drop = cut that beat. Drop before CTA = move it earlier.
- Died (well under my median at 48 hours): ask me, try again or archive.
- Under 24 hours: leave it.
If every hook version of one video dies, tell me the topic or body is the problem, not the hook.
Send me one short message: won, recut, died, too early, and the one decision I need to make.
On the 1st of each month, list my topics that hit 2x my median.

When a card wins:
1. Read its comments first. Note the questions people repeat.
2. Write 5 new Idea cards on the same topic: a new angle, new proof,
   a comment question, a sequel, a counter-take.
3. Add a carousel card with the slide outline.
4. Check the comment keyword leads to a page that captures emails. If none fits, tell me.