Outliers: 100 proven ideas in one hour

Step 1: Pick 20 creators (10 min)

10 direct peers, 5 from neighboring niches, 5 leaders. Skip anyone who posts less than once a week.

Step 2: Pull their last 30 videos (15 min)

Write down the views for each one. Copy them by hand, or use Apify (the Instagram Reel Scraper, or the Clockworks TikTok Scraper) to pull all 600 in one run.

Step 3: Score against each creator's median (5 min)

Columns: creator, URL, views. Add a "multiple" column with this formula:

=C2/MEDIAN(FILTER($C$2:$C,$A$2:$A=A2))

3x or more is an outlier. Keep the top 5 per creator: 20 creators × 5 = 100. Drop giveaways, collabs, and anything older than 90 days.

Step 4: Get the hooks (10 min)

Type out the first 3 seconds of each, or pull transcripts with a tool like Supadata.

Step 5: Decode, then remake (20 min)

Paste the rows into Claude with the two prompts below. The first finds the patterns. The second turns every outlier into an idea of yours.

The prompt

Below are outlier posts from creators in my niche. Each did at least 3x that
creator's usual views. For each post, tell me in one line each:
1. The hook type (number, contrarian, story, question, before/after, list, warning).
2. The promise: what the viewer gets if they keep watching.
3. The structure, as 3 to 5 beats.
4. Why it likely beat the creator's usual.
Then, across all posts: the 5 hook types and 5 topics that show up most among the
biggest multiples. My buyer is [one sentence].
[paste rows]

Then, in the same chat:

Turn every outlier above into one content idea for me. Keep the idea and the
structure. Change the story. For each: a working title, the hook in my words
(one breath, under 15 words), what makes it mine (my experience, opinion, example
or visual style), and the format.
Never reuse their words, script lines, footage or examples. If the idea only works
by copying, drop it. About me: [offer, results, opinions, 3 of my captions].

Checklist

1. 20 creators, all posting at least weekly.
2. Every multiple is against the creator's own median, not raw views.
3. Nothing older than 90 days, no giveaways, no collabs.
4. Every idea has a "what makes it mine" line.
5. No hook reuses the original creator's wording.
6. You cut every idea you couldn't say with a straight face.

Example

In our AI Influencer research, a 2K-follower account had a video with 400K views. Raw view counts would have buried it under accounts with millions of followers. Scoring against the median put it at the top of the list.