The system: from views to leads

Step 1: Build the 5 layers

1. Brand strategy: your Cult Sheet and your buyer (Lesson 1).
2. Voice: your captions, transcripts and phrases, so every script sounds like you.
3. Capture: one 30-minute recording session, or one batch day a month.
4. The production machine: one weekly long video plus daily shorts cut from it, or daily shorts made from your idea backlog (Lessons 2, 5, 10).
5. Distribution and signal: go deep on one platform first. Run every video through the Trial Loop and tracking sheet (Lessons 8-9).

Step 2: Turn views into leads

• Every video gets a comment keyword that sends a DM with one free resource.
• The resource asks for an email, like this course does.
• The email list gets one useful email a week and one call link.
• Track keyword comments per 1,000 views. That number tells you if the right people are watching. Total views don't.

Step 3: Expect the slow months

• Months 1-2: looks like nothing is happening. This is where most people quit.
• Months 3-4: compounding starts. Winners get more winners (Lesson 10).
• Months 5-6: the big numbers arrive, if you didn't stop.

Step 4: Do the math on your offer

Example: 1M views sent to a $500 offer. At a 0.1% click rate and 1% of clickers buying, that's about $5K in sales, plus around 1,000 new leads on your list. Run the same math with your own offer price before you decide what to post.

The prompt

Build my short-form video system. My offer: [what, price]. My buyer: [one line].
My format (from Lesson 6): [x]. Hours a week: [n].
Give me: a weekly production schedule, a comment keyword and free resource for each
of my 3 content pillars, the DM text for each keyword (3 lines max, one link),
and a 6-month plan with what "on track" looks like each month, measured in
keyword comments per 1,000 views, not total views.

Checklist

1. One platform you'll go deep on first.
2. A weekly schedule you can keep for 6 months.
3. Every video has a comment keyword tied to a free resource.
4. Every free resource collects an email.
5. You track keyword comments per 1,000 views every week.
6. You've decided now that you won't judge the system before month 4.

Example

Two founders, run on this system:

• Founder A: an AI clone account on Instagram reached 22M+ combined views and 80K+ followers in 6 months. All of it came from one 30-minute recording session.
• Founder B: grew from about 2K to 400K+ followers, with 12M+ combined views, in 8 months. The videos led to coaching sign-ups.