What top creators' data says

Step 1: Read the findings

Median plays per group, from each creator's own Reels:

Step 2: Spot the patterns

Three things repeat across creators:

• Tell people what to do, early. Instruction openings and question openings both beat stories and claims.
• Specific beats personal. Numbers, experiments and comparisons beat "here's my story", unless the story carries real proof.
• A CTA is optional for reach. 164 of Hormozi's 167 Reels have no CTA at all. Kallaway ends 84 of 86 with a comment CTA. Both work. Pick based on whether you want reach or leads.

Step 3: Run it on your own niche

Pick the 3 creators closest to your buyer. Pull their last 30-50 Reels with plays (Lesson 2 shows how). Label each Reel with the prompt below, then sort by label and compare the medians.

The prompt

For each video below (transcript + plays), label:
hook type, structure, opening (instruction / question / claim / story),
evidence (number / personal proof / none), emotion (concern / aspiration / curiosity),
topic, and CTA (none / comment / follow / link).
Then for each label, give the median plays per value and the count.
Only report a difference when each group has at least 5 videos.
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Checklist

1. At least 30 videos per creator.
2. You compared medians, not averages (one viral video skews an average).
3. You ignored any group with fewer than 5 videos.
4. You wrote down 3 rules for your niche, each backed by a number.
5. Your next 3 scripts each use at least one of those rules.

Example

Hormozi's Reels with an instruction opening ("Do this...") had a median of 862K plays. His Reels opening with a story had a median of 304K. Same creator, same audience, almost 3x the plays from how the first line starts.